On August 5th 2013 the first eatable hamburger of cultured beef was presented to the world. Cultured beef is grown in the laboratory using stem cells harvested from a cows body without hurting the animal. Top chef Richard McGeown prepared the burger for a live audience and the presentation was broadcast around the globe. Studio NI created the official animation that explains the procedure of of growing meat.
Commissioned by Studio NI.
Music, sound design, voice-over and mix by SonicPicnic.